You've tried the tools and seen what's possible. Now you need to know which ideas are worth investing in, how to make them work across the business and whether they're making a meaningful difference.
At Henderson Advisory, we work with founders and leadership teams to answer those questions and lead the work that follows, from redesigning workflows and delivering useful tools to helping teams adopt them. We agree the results that matter, whether that's lower delivery costs, faster service or new revenue.
16 years building businesses and leading teams, including as an early product leader at what3words and co-founder and CPTO of Knowa.
Useful tools may be saving people time without changing the cost or quality of the service you deliver. A pilot may work well with a small group but struggle with real data, existing systems or the demands of a wider rollout. Different teams may be solving parts of the same problem without a shared plan.
You don't need to start from scratch. We begin with the people involved, what they've tried and what they've learned. Together, we work out what to build on, what needs to change and what is no longer worth pursuing.
How we help
We review your business priorities, workflows and existing experiments with the people closest to the work. We assess where AI could improve service, reduce costs or support growth, and where a change to your processes or existing software would be more useful.
What you get
A prioritised set of opportunities, with the expected benefit, supporting evidence and a recommendation on what to pursue, test or stop.
We work through how the service or process should operate, including the steps, handovers and responsibilities that need to change. We check whether the data, systems, skills and decision-making responsibilities are ready, then sequence the work around costs, dependencies and what needs to change first.
What you get
A proposed way of working and a delivery roadmap with owners, cost assumptions, dependencies and measures of success.
We lead product and technical delivery with your team and specialist partners. We choose what to buy, adapt or build, connect it to existing systems, and test its quality, security and operating costs before extending its use.
What you get
An agreed solution taken through development, testing and rollout, with clear responsibilities for support and maintenance.
We work with managers and the people whose work will change to explain why, agree responsibilities and build training around real tasks. We address concerns, support the transition and retire old ways of working when the replacement is ready. Together, we review adoption, service quality and costs to decide what to improve, expand or stop.
What you get
A change and adoption plan covering communication, training, responsibilities and the transition, with regular reviews against agreed business measures.
We can focus on one of these areas or work through them together. The scope depends on what you've already done and what the business needs next.
Illustrative example.
Requests for an AI email assistant, document checker and internal chatbot might all point to the same underlying problem: getting a new client ready for service takes too much chasing, checking and re-entering information.
We would look at that process with the people doing it. Where should information be collected once? Which checks can be automated? Where is human judgement essential? Who owns the handover?
The aim might be faster onboarding, fewer errors and capacity to serve more clients. That gives us a clear purpose for the technology and a way to judge whether the changes are working.
Working together
Henderson Advisory is led by me, Will Henderson. I lead each engagement, bringing in specialist partners where the work calls for them. Together, we work alongside your team from the initial decisions through to implementation and adoption.
Each is available as a standalone engagement. If you're still deciding where to start with AI, a focused review can help establish the priorities.
Selected experience
AI diagnostic and roadmap · PE-backed professional services
The task was to identify where AI could improve service delivery and establish what the business would need to put in place to deliver it. I assessed workflows across teams and evaluated opportunities against commercial value, readiness and dependencies.
The work produced a prioritised opportunity backlog, a sequenced roadmap and a detailed service-redesign brief, giving leadership a practical basis for investment decisions and delivery planning.
Stakeholder interviews connected day-to-day operational problems with the available data, systems and delivery capacity. Assessing these together helped distinguish opportunities that could move forward from those requiring groundwork. The service-redesign brief developed the next stage of thinking for a major service line.
Co-founder and former CPTO · Governance and compliance software
I spent nearly a decade leading product, design and engineering, alongside security, compliance and customer support. We developed software for regulated businesses and brought AI search, meeting minutes and compliance extraction into customers' everyday work.
During my tenure, the platform served more than 1,000 clients and 10,000 users, and we shipped more than 50 governance and compliance modules.
Early product leadership · Mobile, web and developer tools
I led product direction and design across the early mobile and web apps, helping people understand and use what3words across languages and cultures. I also helped build the public APIs, wrote developer documentation and worked directly with developers on integrations, feeding what we learned back into the product.
An AI request can reveal a problem further upstream. The judgement is deciding what to fix.
Read on willh.co (opens in a new tab)A convincing prototype can arrive before we know whether it solves the right problem.
Read on willh.co (opens in a new tab)For individual leaders
I also work one-to-one with founders, executives, directors and advisers on their own tasks and tools, from research and writing to preparing for decisions. We develop ways of working you can use again, with clear boundaries around each organisation’s information.
Start with a 90-minute working session focused on a task you want to improve. Ongoing support is available.
Enquire about a working sessionTell me what's already underway, what's holding it up and what you'd like to change. We can use an initial conversation to work out where help would be useful and what a sensible next step might look like. You don't need a finished brief.